How AXA Direct Assurance Used Weather Updates to Create Stronger Customer Relationships

AXA Direct Assurance is one of France’s leading online insurance providers. Recognising the need to build trust and loyalty, Direct Assurance used Marigold's expertise to build an automated email and SMS series during extreme weather events like floods, snow storms and hurricanes. 

They built a three-part automated email and SMS campaign to deliver safety and claims tips before, during and after a storm. The results were immediate and impactful. Their first weather campaign was deployed to 250,000 customers and had a 31% open rate. Download the Case Study to learn how they:

• Delivered customised and targeted messaging to select segments of their customers
• Created an automated notification series across email and SMS for victims of weather events
• Increased consumer satisfaction and trust among policyholders