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How Vertbaudet Increased Conversion by 49% with a Cross-Channel Strategy
With eight websites, over 100 million visits, and 20 million products sold per year, Vertbaudet is Europe’s leading retailer of children and family products. They wanted to connect with their audience better to drive conversion and build loyalty.
With Marigold Engage, Vertbaudet created a data-driven, cross-channel welcome journey, targeting new customers to re-engage them within three months of their first purchase. By leveraging automation for both email and SMS, they were able to deploy dynamic content and redeemable vouchers that provided value to each customer, effectively re-engaging them and driving conversion.
Learn how this data-first strategy used automation and a cross-channel experience to increase conversion rates in-store by 49% and online by 38%.
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Marigold, the Holistic Solution for Relationship Marketing
We bring together deep expertise across email, SMS, loyalty programs, zero-party data acquisition, and beyond.
The Marigold portfolio unites the power of Campaign Monitor, Cheetah Digital, Emma, Sailthru, Selligent, and Vuture to deliver exceptional results for marketers under one banner.
Our mission is simple: we help you find your people, get to know them, and make them superfans. Because that’s what relationship marketing is all about.