How Vertbaudet Increased Conversion by 49% with a Cross-Channel Strategy

With eight websites, over 100 million visits, and 20 million products sold per year, Vertbaudet is Europe’s leading retailer of children and family products. They wanted to connect with their audience better to drive conversion and build loyalty.

With Marigold Engage, Vertbaudet created a data-driven, cross-channel welcome journey, targeting new customers to re-engage them within three months of their first purchase. By leveraging automation for both email and SMS, they were able to deploy dynamic content and redeemable vouchers that provided value to each customer, effectively re-engaging them and driving conversion.

Learn how this data-first strategy used automation and a cross-channel experience to increase conversion rates in-store by 49% and online by 38%.