The Psychology of Influence & Loyalty

Your loyalty programme gives you the unique opportunity to directly reward your members for interacting with your brand. However, not all loyalty programmes effectively engage and reward their members. All too often, loyalty programmes miss key moments to connect with their members.

You should be consistently proving to your customers that engaging with your brand is valuable at every touch. To achieve this goal, you must first discover what drives your customers’ motivation and understand what they find most gratifying. 

We’re breaking down the psychological decision-making that influences human behaviour so you can develop a science-informed loyalty strategy that successfully incentivises and motivates customer engagement. 


In this guide, you will learn:

- The discerning factors that choose which behaviour your customers will action on, and how to control these factors

- What incentivises your customers to complete a goal

- How to motivate the brain to repeat desired behaviours