Striking a Balance Between Hi {First Name} and Creeping Customers Out

Personalisation in marketing can be incredibly effective. Did you know that 78% of consumers in Europe are happy to get recommendations based on past purchases? And 63% of consumers in Europe appreciate getting the abandoned item in a digital cart reminder?

However, sometimes personalisation can border on the creepy. It’s a delicate line that marketers have to walk and one that’s made all the easier by starting with a solid and respectful data acquisition strategy. Sourcing data points directly from consumers is the first step in creating personalisation that has an impact. 

Read this to learn how to create personalisation that serves the consumer and find out the steps you should be taking to create a better all-around, 1:1 personalisation experience for your audience.