Sunweb’s Data-Driven Upsell Campaign That Saw a 75% Open Rate

Sunweb is a leading European travel group, operating exclusively online to deliver package holidays to alluring winter and sun sports destinations. With over one million happy clients, Sunweb was looking to leverage their existing consumer data to drive ancillary bookings– meaning extra services or packages added to supplement a customer’s current vacation package.

Working with long-time Selligent partner agency De Heeren van Veertig Plus (DHVVP), Sunweb translated their insights into a data-driven upsell email campaign. Explore the case study to learn how they achieved a 99.89% delivery rate, 75.58% open rate, and a 26.61% CTO.