Webinar: Insider Tips on Selecting the Right Email Marketing Platform with Chris Marriott
The good news: email remains the most effective channel for driving sales — with 52% of consumers having purchased a product directly as a result of an email they received in the last year.
The bad news: 49% of consumers feel annoyed by irrelevant content or offers, and 42% are frustrated by messages that don't reflect their wants and needs.
Looking at the numbers, it’s clear that the organizations sending relevant messages to customers in the moments that matter are the ones most likely to crush their competitors sales-wise.
If your current email marketing vendor doesn’t have what it takes to deliver and scale your email marketing and communications strategy in a way that drives sales, readership and engagement and delivers messages, promotions and content that resonates with the individual receiving the message – you’ll want to watch this webinar.
Chris Marriott, President & Founder of Email Connect LLC presents, “Insider Tips on Selecting the Right Email Marketing Platform.” In this webinar, you’ll learn how to:
- Get the right people involved before you get started
- Breakdown of functional, operational and technical requirements you need to consider
- The difference between features you think you want and what you really need