Consumer Trends Index 2023 for Europe

Listening to consumers is more important than marketing to them. And with a looming pan-European recession, this has never been more crucial. That’s why we surveyed over 7,000 consumers in Europe on everything from what channels they like to purchase from, why they’ve left a favoured brand and how their spending habits will change due to the rising cost of living.

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Email is still performing

Email is outperforming banner ads by 100%. As brands own their database, it is not only one of the highest converting channels, but is also comfortably the most cost-effective.

Brand loyalty is on the rise

Almost two-thirds of consumers (64%) cite the loyalty program of their favourite brand as either important or critically important to winning their lasting loyalty.

Fewer impulsive purchases, more loyalty benefits

As a result, 60% of consumers are less likely to make impulsive purchases and 43% will rely on loyalty benefits more than in previous years.

Get the latest consumer purchasing behaviour data and trends across Europe

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The Cost of Getting Loyalty Wrong

What do consumers in Europe really want when their favourite brand communicates with them?

Get your marketing insights

Access our latest report on consumer attitudes, statistics and trends in Europe, and use this data and insights to start building connections with your consumers (rather than just marketing to them)!

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We’d love to show you how our Real-Time Personalization capabilities can help you deliver on the needs of today’s consumer.

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